The Raven Corps
THE CLIENT
The Raven Corps is a youth-led nonprofit, but this isn't your typical youth organization. The Raven Corps is a fledgling, youth-led movement of activists building a sustainable world through a lens of anti-oppression. And they’re going to have some fun while they’re at it.
WHAT WE DID
1) Brand Discovery
2) Website Design
3) Social Media
4) Email Marketing
5) Merchandise Design
PROJECT PARTNERS & TEAM
Dapper Digital (Website Development & Tech Support)
Say Say Experience (Social Strategy & Media Management)
The Raven Corps
THE CLIENT
The Raven Corps is a youth-led nonprofit, but this isn't your typical youth organization. The Raven Corps is a fledgling, youth-led movement of activists building a sustainable world through a lens of anti-oppression. And they’re going to have some fun while they’re at it.
WHAT WE DID
1) Brand Discovery
2) Website Design
3) Social Media
4) Email Marketing
5) Merchandise Design
PROJECT PARTNERS & TEAM
Dapper Digital (Website Development & Tech Support)
Say Say Experience (Social Media Strategy & Management)
Brand Discovery
Brand Discovery
To kick things off with The Raven Corps, we began with weekly strategy calls with Founder & Executive Director, Claire Howe, and with Youth Director, Cami Hoffman. Our primary objective was to gain a big picture view of the organization's operation thus far, to determine and help define their overall mission, vision, values, voice, and audience that would drive their creative direction.
To encapsulate findings and present the creative vision going forward, we created a holistic Brand Discovery document to share with the larger team and get everyone on board.
To kick things off with The Raven Corps, we began with weekly strategy calls with Founder & Executive Director, Claire Howe, and with Youth Director, Cami Hoffman. Our primary objective was to gain a big picture view of the organization's operation thus far, to determine and help define their overall mission, vision, values, voice, and audience that would drive their creative direction.
To encapsulate findings and present the creative vision going forward, we created a holistic Brand Discovery document to share with the larger team and get everyone on board.
Website
Website
In collaboration with Dapper Digital.
The Raven Corps' previous website lived on Squarespace—a scrappy DIY site that just didn't provide site longevity or show the true depth of the organization's work. It was time for both a creative and technical glow up, meaning a move to WordPress.
Next came content strategy. Many conversations ensued to determine primary site goals, key audience personas, and technical needs, which resulted in a total content overhaul (new navigation, new copy, new images, oh my!)
In collaboration with development partner Cee Webster of Dapper Digital, wireframes were created for desktop and mobile to communicate newly proposed site architecture and content to the Ravens. With all parties on board, we carried a new brand identity into a total homepage redesign, and created an extensive library of content blocks to be used site-wide.
After a transition to WordPress and successful launch of their new site, the Ravens could not be happier with the end result. A site that was once clunky and generic is now expertly branded, easy to navigate, and showcases the best of this youth organization with a lot of heart.
In collaboration with Dapper Digital.
The Raven Corps' previous website lived on Squarespace—a scrappy DIY site that just didn't provide site longevity or show the true depth of the organization's work. It was time for both a creative and technical glow up, meaning a move to WordPress.
Next came content strategy. Many conversations ensued to determine primary site goals, key audience personas, and technical needs, which resulted in a total content overhaul (new navigation, new copy, new images, oh my!)
In collaboration with development partner Cee Webster of Dapper Digital, wireframes were created for desktop and mobile to communicate newly proposed site architecture and content to the Ravens. With all parties on board, we carried a new brand identity into a total homepage redesign, and created an extensive library of content blocks to be used site-wide.
After a transition to WordPress and successful launch of their new site, the Ravens could not be happier with the end result. A site that was once clunky and generic is now expertly branded, easy to navigate, and showcases the best of this youth organization with a lot of heart.
Social Media
As a youth organization looking to grow, social media strategy was a key brand piece for The Raven Corps. In collaboration with Kat Magsaysay of SaySay Experience, we revamped the organization's approach to social media.
By creating key content buckets and post templates, the Ravens would never again wonder what and when to post on Instagram. And by ensuring all posts aligned with the updated brand vision, the Raven's are now able to connect with their audience in a way that feels consistent and authentic.
Since the revamp, The Raven Corps has nearly doubled their following and has utilized their strategy and post templates to brilliantly tackle all social media in-house.
Social Media
In collaboration with SaySay Experience.
As a youth organization looking to grow, social media strategy was a key brand piece for The Raven Corps. In collaboration with Kat Magsaysay of SaySay Experience, we revamped the organization's approach to social media.
By creating key content buckets and post templates, the Ravens would never again wonder what and when to post on Instagram. And by ensuring all posts aligned with the updated brand vision, the Raven's are now able to connect with their audience in a way that feels consistent and authentic.
Since the revamp, The Raven Corps has nearly doubled their following and has utilized their strategy and post templates to brilliantly tackle all social media in-house.
Email Newsletter
Most potential Ravens aren't ready to join the organization the moment they hear about The Raven Corps. The same is true of donors—most people need to get to know who they're donating too before sending a check. So to keep both audiences engaged and provide insights on the organization's latest work, we turned to email marketing.
By integrating the website with Mailchimp, we drove site visitors to sign up for emails. Lastly, we set The Raven Corps up with a suite of branded email templates and content strategy to drive their marketing efforts.
Email Newsletter
Most potential Ravens aren't ready to join the organization the moment they hear about The Raven Corps. The same is true of donors—most people need to get to know who they're donating too before sending a check. So to keep both audiences engaged and provide insights on the organization's latest work, we turned to email marketing.
By integrating the website with Mailchimp, we drove site visitors to sign up for emails. Lastly, we set The Raven Corps up with a suite of branded email templates and content strategy to drive their marketing efforts.
Merchandise Design
Finally, we collaborated with a handful of Raven leadership to co-create merchandise to represent the organization. The result was a bold illustration encapsulating the Raven's values, which they printed on t-shirts, tote bags, and stickers to promote their cause.
Merchandise Design
Finally, we collaborated with a handful of Raven leadership to co-create merchandise to represent the organization. The result was a bold illustration encapsulating the Raven's values, which they printed on t-shirts, tote bags, and stickers to promote their cause.
