Launching a website, defining a brand, and inspiring readers to travel with confidence.

Living Big Travel
Solo Traveller
Living Big Travel Mockup
Living Big Travel
Facebook Mockup
Instagram Mockup
Living Big Travel Logo

Living Big Travel


Made for: Living Big Travel

What was needed:
We met Mary Cecchini, founder of Living Big Travel, amidst a bold transition in her company. After years spent leading solo female travelers on adventures all over the world, she had big dreams of branching into travel design for a wider range of clients, and of empowering everyone to live big through travel. Meaning, she needed a fresh face for the Living Big Travel brand, and new website.

How we got there:
First, we finalized Mary’s vision for a refined logo and strategized a visual language to infuse the brand with a sense of adventure, exploration, and storytelling. Big type, narrative wayfinding, and illustrated characters take readers on an exciting journey through all brand pieces.

Then it was time for a website, and functionality was key. We worked as a collaboration of tech, design, and copywriting to migrate Living Big Travel’s existing site from WordPress, and we built out a new vision through personable storytelling and photography. Key, unique highlights include a travel inspiration page to evoke wanderlust, a tailored page for each persona of Living Big Travel’s audience, and custom illustrations scattered throughout.

Lastly, we integrated a newsletter signup into the site to provide tailored content to Living Big Travel’s audience, and we provided a suite of email headers and launch graphics to accompany the relaunch.

What the campaign achieved:
Living Big Travel successfully relaunched in July of 2019 thanks the truly collaborative effort of an all-female team.

What’s next?
A social media content strategy. Stay tuned!