Branding a product to measure impact and visualize social action.
Made for: Vera Solutions
In partnership with: Veracity Media
BRAND DESIGN: LOGO & BRAND GUIDELINES
What was needed:
Vera Solutions manages a data platform for progressive causes worldwide. In 2017, they sought a new brand vision for their soon-to-launch product, Amp Impact. In partnership with Veracity Media, our goal was to establish Amp Impact as a successful sub-brand of their trusted parent company, and to launch the product as a dynamic new Salesforce-integrated solution for measuring impact.
How we got there:
First, Veracity Media collaborated with the team at Vera Solutions in determining a strategy to engage their professional and tech-savvy audience. We knew we needed to create a mark with movement, a connection to the existing Vera Solutions logo, and most importantly — a mark with lasting impact. Numerous iterations led to the evolution of our final logo, a subtle play on the letter "A" created with accelerated data points.
What the campaign achieved:
A versatile new brand successfully launched Amp Impact in November, 2017.